Lori Senecal is said to be an introvert. She considers herself shy and yet she has managed to make it big in the advertising industry. Her reputation as a global leader is considered to be unique that it seems almost symbolical. She came at a time when the world of advertising is considered to be in transition.
Senecal is known for her different approach that actually works. Prior to being the global CEO of CP+B, she is known to be the Global CEO and-and Chairman of KBS. What makes her qualified for all of the titles that she has had is her dedication and her unique way of thinking that has truly improved the status of the companies that she works with. Even before KBS, she worked as the president at McCann Erickson.
Her Background and Education
Lori Senecal is the 4th child of a shop owner and a school teacher. As a child, she used to be very shy, but she started to break away from her shell by doing gymnastics. She enrolled in McGill’s University majoring in business and started to become interested in marketing. She graduated from the University but she learned a lot more after graduating.
She managed to improve her personality by becoming more sociable and speaking her mind. She realized then that in order to be taken seriously, she should know how to speak to large audiences and to let go of her shyness. She also learned to embrace all of the things she goes through as learning experiences.
It is evident from the name itself that it is pertaining to something in the industry and admittedly, 3% refers to the percentage of creative directors all over the globe. At the time that this was created, only 3% were women, and this is set out to change through the activities that they do. They do a lot of research in order to improve this percentage. At the same time, they also offer mentorship and live events directed towards those who are interested in breaking free from their usual 9 – 5 jobs or from staying at home.
Clueless or Subtly Strategic What Brands Can Learn from Wayward Celebrities
In this Ad Age published article created by Lori Senecal, she has stated how those whom people look up to manage to do different things that do not tell volumes about what women can actually do to the world. She talks about the things that these celebrities need like their own stylists so they never have to suffer from wardrobe malfunctions again and even using the right products that can generally help them about life. She further states that celebrities should start doing better things when they are not in front of the cameras so they can make a huge difference in the world.
Lori Senecal is obviously a leader though a bit understated despite her accomplishments. Perhaps the world will see more of her and the world will see more women like her in the long run. For more info, check out Lori Seneca’s Twitter page.